Hi, welcome to my website. I prefer to do business with people that I know and trust.  On this page I want to give you a chance to get to know me. I hope we can meet someday and work together.  Until then you can learn more about me below. 

I grew up on a small Island called Resarö, outside Stockholm. Nature was always close, and we spent the summers sailing in the Stockholm archipelago and the winters in the Swedish mountains. 

Just a few days after graduating from high school, I flew down to Greece, where I spent the summer. This got me even more interested in the world. I spent the winter working in a Swedish ski resort. After my military service, I studied German in Germany and finally ended up in a hotel School in Switzerland. In my school, we had more than 55 nationalities. 

In my second year, I went to their sister school in Australia. In my third year I went back to Switzerland. After graduating, I got a job offer in Bali, Indonesia, where I worked for six months. After Bali, I moved back to Sweden and worked for various hotel chains as a sales manager. 2007 I moved to Dubai to work for Sheraton Jumeirah. In my keynotes about cross-culture communication, I mix scientific research with my own experience of living in 7 countries, travelling to more than 50 and interacting with more than 150.


Change starts with a goal. Knowing what you want instead. Nature can be a powerful tool for inspiration.

One of my high school teachers recommended us to write down our goals. I decided to write down ten goals for the next five years. I found my list of goals five years later and nine were achieved. This started a lifelong interest in our ability to create our own future. 2012 I started to take out groups to the desert outside of Dubai to help them work out their goals. TUGS - the ultimate goal seminar was born. 

TUGS in the desert of Dubai became a huge success. Unfortunately, it is too hot to do it in the summer. So 2017, I decided to launch the same concept in Sweden during the summer months. Instead of the desert, I used a large catamaran cruising between the islands where I grew up.  Five minutes before the first workshop, it started to snow. Not common in May, but it does happen. 


I grew up sailing on the islands outside Stockholm. When I decided to launch TUGs Stockholm I knew it had to do it there.


Like many, two of my biggest sources of inspiration is my mother and father.

My mother worked with engagement and happiness at work in Sweden in the 80s and 90s. As a small kid I joined in on her events. This has inspired me, and I am now honoured to continue her work into the future. The only difference now is new technology and that organisations are more global. 

My father has worked with technology most of his life. He is also an entrepreneur that has been involved in many different businesses. In the 80s he bought a Macintosh that got me hooked. On my father's family side everyone is an engineer. From this side of the family, I get inspiration about new technologies that I share in my keynotes.


My father is my inspiration when it comes to entrepreneurship and technology. 


Mental training changed my life. A method developed by psychology professor Lars- Eric Uneståhl. 

My interest in personal development started in my early 20s. In 2005 I bought my first iPod and I filled it with learning material. I began to study the works of Brian Tracy, Jack Canfield, Tony Robbins etc. After you have worked with yourself for a while, you realize you want to work with others. I started to look for coaching certifications. I found mental training and got certified in 2012. I continued to study and have certifications in coaching, NLP, Positive Psychology, the science of happiness ++. I believe in lifelong learning and will continue to study for life.  

Fun pictures 

Oskar Andermo speaking

Oskar Andermo
Fun facts

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